Wednesday, November 19, 2008

Selling an Empty Bottle

I love the Earth. It is my home. I happen to like it here. I do care about Polar bears, 90 degree November days, and losing hundreds of acres of rain forest every single day. I use energy saver light bulbs, drive a Super low emissions vehicle and try to recycle. You know what I don't do? Buy empty frickin' bottles.

Arm and Hammer just came out with a line of environmentally conscious cleaners they call "Essentials." The cleaner is made from all natural, non harmful cleaning ingredients and comes in a reusable plastic spray bottle. There is just one problem. There is nothing in the bottle! It's empty! They are selling the gullible American consumer an empty plastic bottle, and a small container of solution that they can mix at home.

Let me get this straight. I'm paying the same amount for this product as the product sitting right next to it, except now, you're telling me I have to mix the crap myself? Excuse me, what are you doing?

Don't get me wrong, I understand the concept of reusing the bottle, and using tap water to mix the formula. I just have a problem buying an empty frickin' bottle, and calling it a "starter kit." A starter kit would be a bottle filled with the already made solution and a small bottle of the refill formula. No. Just an empty bottle and a smile saying, "just add water." I can walk over to the travel section and buy a plastic bottle. They do sell those. Then I'll buy the refill and make my own damn starter kit. Stuff life this is bad for everyone, including the squirrels.

What's next? Coke and Pepsi selling us 3 ounces of syrup and an empty 2 liter bottle with a labels that says, "just add carbonated water." Just remember, I love the earth. I do. Maybe I just hate cleaning.

No comments: